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Kamis, 12 Februari 2009

By Romi Febriyanto Saputro *

The World of Bank, the World of Read the forgotten

27 Jan 2008 ago, Mrs. Ani Susilo Bambang Yudhoyono has been a year in 2008 as the Year of Education Banking with the theme''Come to the Bank''. Now in the year 2009 this program should still be running without pencanangan .. Given that education is conducted to provide an understanding of the broadest community of services offered by banks.
Education is a conscious and systematic effort to reach the standard of living or better progress. Education banking is basically a process to educate the public to better understand the specifics of banking, to achieve better standards of life.
Education banking is basically a learning process for both the bank and the community. Both objects are at once the subject of study. In this case the banks to function as "teachers" and public works as "learners." Between the banking community must be involved and effective communication pattern, and efficient.
With knowledge and understanding about the world of good banking will be able to encourage people to make the process of self-empowerment. This strategy can be implemented with the approach literasi information.
Approach Literasi Information
Literasi own simply defined as the ability to read and write. In the context of community empowerment, meaning literasi have the ability to obtain information and use it to develop knowledge useful for the community.
According to HAR Tilaar (1999), the ability informative someone is the ability to analyze and explore the benefits of the information obtained. There are different between the data and information. Data that has been processed to be changed and this is information that has utility in the development of science or the application of science and technology in human life.
In fact we need is to control the information processing capability to think. Information obtained in the learning process is not the information that each stand alone, but that information is a series in the network so that a pattern has a meaning. This information is the result of the work of many experts, so that later would result in something creative and meaningful.
Cultivate literasi information in the life of a nation and state is a must. Banking education process must be defined as a process of nation building literasi.
UNESCO report in 2005 entitled Literacy for Life said that there is a close relationship between literasi with poverty. In many countries, where high poverty, low levels tend literasi. Literasi cause perkapita low income level. As happened in Bangladesh, Ethiopia, Ghana, India, Nepal, and Mozambique. More than 78 percent of the population, earnings per day under 2 U.S. dollars.
Man who has the ability literasi economy will be more easy to access business information and memberdayakannya become an independent business. Man with this kind of qualification that will be able to utilize various banking services to improve the quality of life.
Banking education efforts directed towards the need to improve the economic literasi community. To realize this every bank in the soil water can make the program read in every corner waiting room bank. Corner read this collection must be supported with books, magazines, newspapers, brochures, audio-visual collections, and digital collections that support the banking education program.
During this waiting room is a public space that's quiet activities that are useful and productive. Sit still, "chat", "ngerumpi" and watching television is an activity that is common in the waiting room. In the waiting room as if the brain functions stopped.
The presence of a corner in the waiting room reading a bank other than to kill the boredom is also a media customer communications for the bank to make the process of banking education. This is read in a corner of the community can learn more in-depth calculation of interest on savings, term popular banking, banking mediation, anti-money laundering, with the alert that arouse bidding, electronic banking, call center and benefit the bank.
There is a reading corner also in line with the spirit of the law library. Law Number 43 Year 2007 About Library, said that the craze in the cultivation is done through the provision of public library facilities in public places an easy, affordable, and quality (Article 48 paragraph 4).
According to the explanation of the law, is a public place is the office, waiting rooms, terminals, airports, hospitals, markets, malls and others.
The presence of a corner in the waiting room reading is expected to be one of the power bob up and down to change the culture of oral culture to be read at the same time increase economic literasi community. Read books while waiting for a call from a bank teller certainly better than just sitting and waiting "bengong." Daya bob up and down this strength is very large because the growth of the banking industry has been very rapid and even penetrate through to the village level.
If every bank customer can transmit this to the reading habits of families and the neighboring environment, it will accelerate the process of going public realize that love to read. Reading habit, which continues to grow in turn will result in a literate society alias "awake" for information. This is a literate society that will support the educational program and succeed banking.
Education tersosialisasi banks will be well in the middle if people read this corner also give to the community. That is, the general public especially the students are free to access this reading corner.
Read the corner in each bank will be more useful than the existing hotspots in public spaces. This is to remember at this time Laptops can only be accessed by community groups of middle to top, while the corner can be read and enjoyed by anyone from anywhere without know the social stratification.
Participation in the banking sector to bring a corner reading this will make banking education slogan "Come to the Bank" will be more valuable instructive. Why? Because people will go to the bank not only to save but also to read. Saving and reading in the bank is certainly in line with the educational program at the same time will accelerate the banking culture to spread in the community.
Education-based banking literasi is an effort to empower the community. The aim is that the more people understand the banking sector as well as invite people to love reading. In turn this will improve the quality literasi community. Improvement is the key note literasi to improve the welfare of the community.